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We made it a Green Friday!
On Black Friday weekend in 2020 we planted a tree for every book purchased between Friday 27th and Monday 30th November. We planted a whopping 65 critically endangered trees in Brazil thanks to our amazing customers.
Why Black And White?
When your baby is born their retinas are not fully developed and your baby sees the world very differently to an adult. Although they have been able to distinguish between light and dark in the womb, your new born can still only detect very large contrasts between light and dark after birth such as black and white. This means that pretty much all of the wider world around them is blurry and they cannot distinguish between shapes or colours.
FREE kids activities
Need some activities to keep the little ones amused? Our Wild Play area of the site has lots of free downloads and printables for you to have some animal fun at home or out and about.
I am uploading at least two new things to do each week so check back often and make sure you follow us on social media.
Giving Back
As advocates of conscious consumerism, we believe it is possible for both people and planet to profit and we are keen that this project is able to give a little something back to the animals that inspired us. That's why 25% of the profits from every product, will be donated to wildlife and conservation charities worldwide.
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