easy sensory play everyday
Helping your baby get a great start shouldn't be rocket science. We've done the research so all you need to do is enjoy some special time with your new little arrival.
Add some no-pressure sensory play to your day with our range of high contrast books and gifts, designed to support your little one's visual development from day one to preschool and beyond!
Gifts that last more than the usual few months, why not cut through the baby clutter and foster a love of wildlife that will stay with your little ones as they grow and learn about our amazing planet.
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Why Black And White?
When your baby is born their retinas are not fully developed and your baby sees the world very differently to an adult. Although they have been able to distinguish between light and dark in the womb, your new born can still only detect very large contrasts between light and dark after birth such as black and white. This means that pretty much all of the wider world around them is blurry and they cannot distinguish between shapes or colours.
free kids activities
Need some activities to keep the little ones amused? Our Wild Play area of the site has lots of free downloads and printables for you to have some animal fun at home or out and about.
Giving Back
As advocates of conscious consumerism, we believe it is possible for both people and planet to profit and we are keen that this project is able to give a little something back to the animals that inspired us. That's why 25% of the profits from every product, will be donated to wildlife and conservation charities worldwide.
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